There are sunglasses, and then there are Maui Jim sunglasses. For over 35 years, Maui Jim has been the gold standard in premium eyewear — born on the beaches of Maui, Hawaii, and engineered to deliver the most vivid, natural colour and the sharpest clarity you’ve ever experienced outdoors. We’re proud to offer the full Maui Jim prescription range right here at Visioncare Opticians on Baker Street.
Whether you spend your weekends sailing along the Thames, cycling through Hyde Park, driving across Europe, or simply strolling in the sunshine, a pair of Maui Jim prescription sunglasses will transform the way you see the world — and protect your eyes while doing it.
“I personally won’t get behind the wheel without my Maui Jim sunglasses — especially on those low morning sun drives to the station. The difference in clarity and glare reduction is something you genuinely have to experience to believe.”
— Arifah Ismail, Director| Optometrist, Visioncare Opticians
What Makes Maui Jim Different?
Most sunglasses darken the world. Maui Jim brightens it! Their patented PolarizedPlus2® lens technology doesn’t just block glare — it enhances colour, contrast, and depth in a way that feels completely natural to the eye. The result is a visual experience that other brands simply cannot match.
Maui Jim’s story began in 1980 as a small company selling sunglasses on Ka’anapali beach in Lahaina, Maui. Recognising a need for technology that could combat intense glare and harmful UV while bringing the brilliant colours of the island to life, they engineered the revolutionary PolarizedPlus2 lens. What started as a Classic Collection of just seven styles has since grown to over 125 styles — every single one polarised, every pair offering 100% UVA and UVB protection.
Here’s what sets Maui Jim lenses apart:
- PolarizedPlus2® Technology: Blocks 99.9% of reflected glare while boosting vivid colour, reducing eye strain, and protecting against harmful UV400 radiation.
- Superior Colour Enhancement: Three proprietary filters — working together — reveal colours the naked eye misses. Blues appear deeper. Greens more vibrant. Reds more alive.
- Clarity in All Conditions: Whether you’re facing low morning light, bright midday glare, or dappled shade, Maui Jim lenses adapt and perform.
- Lightweight, Durable Frames: From classic acetate to ultralight titanium and flexible nylon, Maui Jim frames are designed for all-day comfort and long-term wear.
- UV400 Protection: Every lens blocks 100% of UVA and UVB rays — critical for preserving long-term eye health.
Maui Jim Prescription Lenses — Crafted Around Your Vision
One of the most common misconceptions about premium sunglasses is that prescription lenses mean compromise — thicker optics, reduced clarity, or a limited frame selection. Not with Maui Jim.
Maui Jim’s Rx programme is engineered to the same exacting standards as their standard lenses. Every prescription pair is custom-crafted using high-quality lens materials, available in single vision, bifocal, and progressive formats — so whether you’re mildly long-sighted or managing a complex prescription, we can create a pair that works perfectly for your eyes.
Available Rx Lens Options Include:
- Single Vision — for distance or reading
- Varifocal — seamless near, intermediate and distance vision
- High-Index Lenses — for stronger prescriptions, with thinner and lighter results
- Hydrophobic Coating — water beads run straight off the lens surface rather than sitting on it, keeping your vision clear in rain, sea spray, or humidity
- Multiple tint options — Neutral Grey, HT (High Transmission), Blue Hawaii, Maui Rose, and more
Why Get Your Maui Jim Rx at Visioncare Opticians?
Ordering prescription sunglasses online is easy. Getting them right is another matter entirely! At Visioncare Opticians, we take the time to understand exactly how you use your eyes — your lifestyle, your visual demands, and any specific conditions we’re managing for you — before recommending the best lens type, tint, and frame combination.
Our team will:
- Verify or update your prescription with a comprehensive eye examination
- Guide you through the Maui Jim frame collection and help you find your perfect fit
- Recommend the ideal lens tint and technology for your lifestyle
- Ensure perfect optical centration for your individual prescription
- Provide aftercare and adjustments so your sunglasses stay comfortable for years
This level of care is the difference between sunglasses that look good in the shop and sunglasses that genuinely change how you experience your world.
Our Maui Jim Collection at Baker Street
We stock a curated selection of Maui Jim frames across styles for every face shape and occasion — from sporty wraparound designs ideal for active pursuits, to sophisticated acetate frames suited for everyday and professional wear.
Popular collections available in store include frames suited to:
- Active & Sport — lightweight, grippy frames built for movement
- Classic & Timeless — elegant silhouettes in premium acetate
- Modern Lifestyle — versatile everyday styles for men and women
- Large & Small Fits — Maui Jim caters to all face sizes without compromise
Not sure which style suits you? Come in. Our experienced team will help you find the frames that complement your features — and your prescription.
Protecting Your Eyes Is an Investment, Not an Expense
We often speak to patients who have spent thousands of pounds on a car’s windscreen tinting but give little thought to the quality of the lenses protecting their eyes every day. The sun’s UV radiation is the single largest environmental risk factor for cataracts, macular degeneration, and a range of other serious eye conditions. Premium lens protection isn’t a luxury — it’s preventative healthcare.
Maui Jim lenses offer some of the most comprehensive protection available in the world. And unlike generic polarised sunglasses, their technology actively enhances your visual experience at the same time.
Book Your Maui Jim Consultation at Visioncare Opticians
We are proud to be a leading stockist of Maui Jim prescription eyewear at our Baker Street practice. To explore the collection and discuss your prescription requirements, simply book an appointment or visit us in store.
📍 Address: 80A Baker Street, London, W1U 6TF
🌐 Website: www.visioncare-opticians.com
📞 Phone: Enquire in store or via our website for appointment bookings
Your eyes deserve the best. Come and see what the world really looks like.
Grand Opening Offer — Get £50 Off Prescription Maui Jim Sunglasses
To celebrate our Grand Opening at 80A Baker Street, we have partnered with Maui Jim to bring you an exclusive welcome offer.
Simply visit us at 80A Baker Street and mention #GrandOpening to redeem your £50 discount. This offer is valid until 1 June 2026 – don’t miss out.
Our Annual Maui Jim Open Day
Once a year, we host our exclusive Maui Jim Open Day at Visioncare Opticians — and this year it is taking place on Thursday 18th June.
It’s your opportunity to browse the full Maui Jim collection in one place, speak directly with a Maui Jim representative, and take advantage of Open Day-exclusive offers. Whether you’re a long-time Maui Jim fan or curious about making your first pair, this is the ideal event to explore everything the brand has to offer — with our expert team on hand to guide you.
Spaces are limited, so we recommend registering your interest early. Follow us on social media and keep an eye on our website for updates.
Follow us: @visioncare_bakerstreet | www.visioncare-opticians.com
Visioncare Opticians — 80A Baker Street, London W1U 6TF — visioncare-opticians.com